Rampenlichter | Communication Campaign

Development of a campaign idea for the customer “Playing in the City”, an organization of the municipalities that founded the project “Rampenlichter” a few years ago: A professional dance and theater festival of children and adolescents for children, young people and adults, Which lacked a serious brand appearance.

In our creative workshop Wasabikonfetti I developed together with my colleagues Claudia Siebenweiber (office joint of Zweidesign), Maren Martschenko (Martschenko Markenberatung) and the customer a campaign idea that solves the problem and the festival as a professional, modern and interesting event for both children and adults Is used. The campaign and the new appearance (developed by Claudia Siebenweiber) are used in all media – from the program booklet to postal carriages and flyers to the website.

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