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BRAND ESSENCE
WORKSHOP

Ornament Janina Lermer

BRAND ESSENCE WORKSHOP

TOGETHER WE FILTER OUT YOU BRAND ESSENDE Do you have a great product or service that the world really needs? A thousand ideas on how to communicate? But do not know which one is the right one? But. I’m sure. No one knows the core of their brand better than yourself. Perhaps it is just not yet released and can not unfold its radiance. We find the reason for this. Together, in an open, trusting dialogue. Then we always take the core in our hands, look at it in the light of their competitors, under the magnifying glass of their most demanding customers. We bear off, which distorts him. Polish until it shines from within. Particular, unique and valuable. I offer brand development as individual consulting or as an expert workshop with colleagues. Brand analysis Brand strategy Brand architecture  Brand Values Positioning & differentiation Polishing out their brand identity Brand […]

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BRAND STRATEGY
WORKSHOP

Ornament Janina Lermer

BRAND STRATEGY WORKSHOP

TOGETHER WE MAKE YOUR MASTER PLAN You have a great product or service, thousands of ideas, but no idea what to start with and how to prioritize? I help you define their goals and develop a strategic, targeted course of actions with you. But before we do that, we take a step back and highlight the touchpoints that your customers already have to your brand and what brand experience they have. After all, a good brand not only shines with great products or services and outstanding quality, but also with a comprehensive range of information and excellent customer support before, during and after the purchase.   I offer brand strategy as individual consulting or workshop. Touchpoints analysis Visual competition analysis Customer Journey Target definition Roadmap   Do you want your own master plan? Write to me!     MY OFFER AT A GLANCE:   I MY WORKSHOPS // BRAND ESSENCE […]

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ONLINE APPEARANCE
WORKSHOP

Ornament Janina Lermer

ONLINE APPEARANCE WORKSHOP

ONLINE PRESENCE WITH MINDSET AND CONTENT Together we address precisely where you stand online right that moment: We find out why your customers don’t find their way on your website and check if your site is still on the pulse of the times. The resulting information gives us the necessary insights to build a structured sitemap in the next step for an attractive and performing new website concept. Always with the aim that the visitor of the website quickly finds what he is looking for, and knows why he should commission you exactly, or buy your product. With: Janina Lermer, Brand Strategy & Creative Direction, Focus: Brand Strategy Alternatively with Lukas Jakob, Web Developer, Focus: Digital Strategy & Web Development Web site analysis Sitemap User guidance Website concept   So if you want to create a great customer experience for your customers … Write to me!     MY OFFER […]

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CREATIVE DIRECTION

Ornament Janina Lermer

CREATIVE DIRECTION

A FACE FOR BRANDS THAT DESERVE TO BE SEEN Clearly, branding works on the external appearance of a company. But when it sticks to the surface of the brand, they become the worlds’ faces, lifeless masks. That’s why I prefer to make brands that have not only a face, but also want to show it. Brands with characteri-noses, with a forehead on which something is written, and eyes from which the soul of the company speaks. I accompany you in the process of creating you visual appearance so that the right face sees the light of the world. At the beginning, I support you in writing a meaningful and purposeful briefing for a successful design concept. During the design process, we check together whether the statements of our brand core are visually supported, the brand appearance meets the heart and makes the brand tangible. To do so, I work on […]

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BRANDS COMMUNICATION
CONCEPT

Ornament Janina Lermer

BRANDS COMMUNICATION CONCEPT

MEANINGFUL COMMUNICATION Brands and people – we always communicate whether we want it or not. Rather communicate well planned. In addition, the possible communication channels are growing and networking ever faster.  In order that your carefully worked out message does not fade, we should define as clearly as possible which goal we want to achieve. And from there, decide which way to send your brand, how to give your users or readers an orientation. Clear concepts bring the essentials to the point.     THE RED CARPET FOR YOUR APPEARANCE Inspired and careful branding can be easily transferred to all channels and media. Whichever stage you have chosen for the appearance of your brand, offline as online. Ideally based on a design manual I developed or an already existing corporate design. In any case, I rely on communication measures that are linked to a meaningful strategy.   Are you unsure […]

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WASABIKONFETTI KREATIVWORKSHOP with Janina Lermer, Maren Martschenko & Claudia Siebenweiber

IF WE ALL PULL TOGETHER, THE PROBLEM WILL BE SOVED MUCH FASTER Do you step into your project and just do not get ahead? Any attempt to prioritize things is subject to a flood of doubts and misgivings? It has not been clear for a long time what problem you are actually working on? In such situations I have been able to help many customers with the use of a design thinking team from free and solution-oriented minds. In a three-hour workshop with consultants and designers as well as two to four employees from your company, we solve the problem. According to my approach in brand development: Understanding, Hirnen, Machen. We ask so long until we understand all the visions in the team and link them to the common goal. We cut down complex connections to the essentials. We translate the core into meaningful words and a functioning concept. With: […]

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CONTENT STRATEGY WORKSHOP
JANINA LERMER | THOMAS WEBER

Ornament Janina Lermer

CONTENT STRATEGY WORKSHOP WITH JANINA LERMER UND THOMAS WEBER

We write brand history   Mit: Janina Lermer, Markenstrategie und Kreativdirektion, Schwerpunkt: Markenstrategie; Thomas Weber / Content Partnern GmbH, Schwerpunkt: Content Marketing     You want to know more? Get in touch     MY OFFER AT A GLANCE:   I MY WORKSHOPS // BRAND ESSENCE WORKSHOP // BRAND STRATEGIE WORKSHOP
 // ONLINE APPEARANCE WORKSHOP II EXPERTS WORSHOPS WITH MY PARTNERS // WASABIKONFETTI CREATIVEWORKSHOP WITH MAREN MARTSCHENKO & CLAUDIA SIEBENWEIBER // STRATEGY AND INNOVATION WORKSHOP WITH DAVID HÜSER // CONTENT STRATEGY WORKSHOP WITH THOMAS WEBER III BRANDS COMMUNICATION // CREATIVE DIRECTION // BRANDS COMMUNICATION CONCEPT

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STRATEGY & INNOVATION WORKSHOP
JANINA LERMER | DAVID HÜSER

Ornament Janina Lermer

STRATEGY AND INNOVATION WORKSHOP WITH JANINA LERMER & DAVID HÜSER

MORE THEN DREAMS OF THE FUTURE In a 2 x three-hour workshop with David Hüser and myself as well as two to four employees from your company, we find the core of your brand, position it firmly on the market and take a look into the future. With: Janina Lermer, brand strategy and creative direction, focus: brand strategy; David Hüser / luxroth, strategy and concept, focus: brand, product and innovation strategy for national as well as international customers   Module I What makes your brand special? What are your values? What image has you and what do you want to show? We can tell you how your brand is perceived – by you, by your customers, by your employees. And between the mirror images we find your markers and their positioning. Analysis of current positioning Positioning and repositioning Brand architecture Markenkernwerte Polishing out their brand identity     Module II […]