Columbia Sportswear | Designconcept Presskit Winter 16/17

Designconcept of the winter Presskit 16/17 for the brand Columbia Sportswear. From the layout, the development of design elements and icons to the finished brochure. Based on the “Tested Tough” campaign from the USA with her testimony Gert Boyle, chairman of Columbia Sportswear, also called “Tough Muster”, which still plays in the commercials of the brand with her 92 years.

In cooperation with Hansmann PR

 

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